Brand Advisory

Overview

MFiling's Brand Advisory service provides strategic guidance on building and protecting a brand's intellectual property portfolio. The service integrates trademark, copyright, design, and domain name protection into a coherent IP management strategy aligned with the business's growth and market expansion plans.

Brand advisory is most valuable at three stages: before brand launch (name selection and registrability check), during growth (portfolio expansion and licensing), and during threats (enforcement and competitive monitoring).

Services covered: Pre-Launch Brand Audit (trademark availability in all relevant classes, domain name, social media handle, company name check before investing in branding), IP Portfolio Strategy (identification of all registrable assets — primary mark, sub-brands, taglines, product names — with prioritisation and filing roadmap), Brand Licensing and Franchising (drafting exclusive/non-exclusive licence agreements with quality control provisions, territory restrictions, royalty structures, and audit rights), Brand Monitoring (periodic IP India Journal searches, e-commerce platform counterfeit monitoring, domain monitoring), International Brand Protection (Madrid Protocol filing strategy for UK, EU, USA, UAE, Singapore), and Anti-Counterfeiting Programme (test purchases, evidence gathering, cease-and-desist campaigns, coordinated enforcement).

MFiling professional charges: from Rs.4,999 for initial brand advisory session with written IP strategy report.

Key Benefits

Documents Required

How it Works

Frequently Asked Questions